September 20, 2000

SPINdesign Rolls Out Ssssssmokin' Site for Joker!

Gloucester, MA - SPINdesign today, rolls out the newly designed website for Joker Cigarette Rolling papers, www.jokerpapers.com.

The site features a cast of colorful characters who inhabit the "Joker Lounge," a funky, 70's-style nightclub. These characters include a punked-out coat check girl, a sexy hostess, a sleazy hustler, a funky DJ and a disco-attired regular. They each deliver information about Joker's products, radio and print ads, plus Joker attire. There's also a 3-card monty game where you can win Joker wear.

Mary Desmond, President of SPINdesign designed the site to extend the branding of Joker by playing up the Joker tagline, 'You Oughta be Havin' Fun.' Bill Kelly, writer of the site added "A funky, hip lounge with some off-beat characters was the obvious choice."

Joker Cigarette Rolling Papers is one of the many cigarette rolling papers products under the direction of Robert Burton Associates (RBA). Other products in the RBA family include e-z wider, Rizla and Club.

SPINdesign is a full-service interactive agency that offers graphically high end, strategically creative Websites for clients including CitStreet, Varian, and NECX.

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